Quantcast

Blog

Thursday, 25 July 2013 19:40

Australian businesses say lack of strategy is main barrier to co-ordinated marketing campaigns

Written by

Modern marketing professionals are all too aware of the need to implement a co-ordinated strategy across multiple channels, however there are a number of significant barriers that prevent this from becoming a reality.

Marketing Services, shows that 57% of Australian companies feel that a lack of strategy is the main barrier to implementing effective cross-channel marketing.

This was followed by a lack of knowledge (42%), lack of budget and poor interconnecting technology (both 38%).

The report, which is based on a survey of 200 Australian businesses, investigates the use and understanding of cross-channel marketing tactics, as well as the level of investment by Australian businesses.

 

What are the three biggest barriers preventing you / your clients from driving effectively co-ordinated marketing campaigns across multiple channels?

chart-1-lack-strategy-blog

How to overcome these barriers

Taking into account the fact that lack of both strategy and knowledge are perceived to be the main barriers to cross-channel marketing, it’s not surprising that that internal education and more clearly defined strategy are two areas marketers plan to focus on over the next 12 months.

The data also shows that Australian companies are planning a greater investment in new technology (39%) as well as further integrating marketing teams (32%).

A separate question found that only 41% of responding companies say they use cross-channel marketing technology, however 42% of companies plan to increase investment in this area within the next two years.

 

Over the next 12 months, how do you/your clients plan to overcome the barriers that are preventing effective cross-channel marketing activity?

chart-2-lack-strategy-blog

BLOG COMMENTS POWERED BY DISQUS

We'd love to hear from you

If you’re ready to discuss your website requirements then we’d love to hear from you. We can be reached via our
contact page or on:
08 7324 5411

Blog Calendar

« September 2017 »
Mon Tue Wed Thu Fri Sat Sun
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30  

Learn more about Inspire Media today!

Find out why we love what we do, and why our aim is to inspire you.

Print Advertising Opportunities

Print + Digital Inspire Media Digital = Success

print-plus-digital2

Print Advertising with Inspire Media

Through a dedicated and experienced team with over 30 years of combined experience in the publishing, media, and digital industry's... Inspire Media will help you to reach your target market. Our team have a proven track record in helping media publishers, associations, and peak authorities turn their media into a efficient and streamlined marketing platform to reach their target markets.  With a proven print acumen we combine our extensive knowledge of the ever changing digital industry to offer you an impressive range of print + digital offerings.

About

Inspire Media was created from our genuine love for technology and how this is driving revolutionary changes in publishing, marketing, and media for business's across Australia and the world.

Why not contact Inspire Media so we can inspire your next campaign today More...

Contact

Enquiry

Phone: +61 8 7324 5411

E:

Print Publications

Phone: +61 8 7324 5410
E:

Join Mailing List

captcha