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Wednesday, 31 July 2013 18:29

7 Tips for repurposing your content

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The Web expects you to generate a lot of content, it expects you to generate regularly, with … quality content and to generate it prolifically while you are at it. The demand is great, sometimes, the Web can feel like a marketer’s very own Little Shop of Horrors.
Modern marketing professionals are all too aware of the need to implement a co-ordinated strategy across multiple channels, however there are a number of significant barriers that prevent this from becoming a reality.
The fate of the free Internet will be decided at a private meeting in Dubai on December 3. UN member nations will argue for or against a plan that would give control of the Internet to the ITU, instead of the current NGO multiple stakeholder approach. Some within the US government have already voiced their opposition, and now the EU is joining them.
Focusing your marketing efforts on the conecept of 'Local' seems to have decreased over the years with the major grown of websites and the fact that your website turns your business into a globally accessible business. Business may have forgotten about 'Local', but the search engines like Google never did. In fact, Google and other search engines rank your website on many 'Local' factors. Add to this that current marketing trends are moving into have a graeter focus on promoting your business locally.
Sunday, 21 October 2012 12:28

Using Relationship Marketing to increase sales

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Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep.
Saturday, 20 October 2012 06:59

Which are the best marketing channels to choose

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Selecting the right channel is the first step to any successful marketing strategy. View the chart below to see what factors influence this decision for marketers faced with an increasing array of choices in our digital world.
In the following chart, we look at trends in offline marketing, and how these channels may still be effective for lead generation. Top business were asked: How do you feel the importance of OFFLINE lead generation has changed over the last three to five years?
Over the weekend, Melbourne hosted the annual Problogger conference, a gathering of around 300 bloggers who met to swap tips and network.
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