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Published in Inspire Media Blog
Most people are aware of Google Analytics and all the great statistics and analytics that it produces. Some people will also be aware that if you use mass/bulk email marking campaign software's like MailChimp, that you can get a similar set of statistical reports.
Published in Inspire Media Blog
Australians prefer to engage with brands via email far more than any other medium, according to the Digital Down Under report from Exact Target. While social media continues to hog the spotlight, email marketing continues to deliver the results.
Published in Inspire Media Blog
Exact Target’s recent 2012 Channel Preference Survey reveals some interesting facts about what actually works in online marketing. The results are sure to upset the “shiny ball” crowd who love playing with the latest new technology, but the fact is that email is far and away the best online marketing tool you can use.
Published in Inspire Media Blog
I come across this phenomenon quite regularly. There seems to be this assumption that if you build a website and set it live online, then all you have to do is sit back in your chair and wait until the phone starts ringing and the money starts poring in. Things just don't work this way!
Thursday, 27 September 2012 13:11

Seriously...Email Signatures

Published in Inspire Media Blog
Ok, so everyone knows what an email signature is right? For those that don't, its the text at the bottom of every email we receive from business's that has the senders name, position, phone, fax, email, etc (company contact details). In my experience, most company's don't take this very seriously and quite often if you receive emails from different people at the same company, their emails signatures will have a completely different look and are branded differently. Then there are email signatures that look like, well......not professional!
Friday, 21 September 2012 12:28

Must know statistics on Email Marketing

Published in Inspire Media Blog
Statistics dictate the need for certain changes to email marketing strategies. Mobile email marketing is getting more important to consumer marketers. More users are looking at email content on their mobile devices and expect proper optimization on their devices. The benefit of designing for mobile is that a percentage of users are already making purchases through their devices. As more trust grows within this industry, it can be expected that the number of consumers will grow.

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