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Published in Inspire Media Blog
Most people are aware of Google Analytics and all the great statistics and analytics that it produces. Some people will also be aware that if you use mass/bulk email marking campaign software's like MailChimp, that you can get a similar set of statistical reports.
Published in Inspire Media Blog
Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep.
Published in Inspire Media Blog
Selecting the right channel is the first step to any successful marketing strategy. View the chart below to see what factors influence this decision for marketers faced with an increasing array of choices in our digital world.
Published in Inspire Media Blog
How the internet has changed since 2002. The infographic below from Bestedsites shows the remarkable changes of the web over the past decade.
Published in Inspire Media Blog
Australians prefer to engage with brands via email far more than any other medium, according to the Digital Down Under report from Exact Target. While social media continues to hog the spotlight, email marketing continues to deliver the results.
Published in Inspire Media Blog
Exact Target’s recent 2012 Channel Preference Survey reveals some interesting facts about what actually works in online marketing. The results are sure to upset the “shiny ball” crowd who love playing with the latest new technology, but the fact is that email is far and away the best online marketing tool you can use.
Published in Inspire Media Blog
Today's post topic will be the most critical article for everyone who reads my blog. Today we will discuss how the best and most successful companies are generating new sales leads for their business. This blog post is important because it will show you how your business should be generating your sales leads for your company and illustrates the major solutions that we provide here at Inspire Media.
Thursday, 27 September 2012 13:11

Seriously...Email Signatures

Published in Inspire Media Blog
Ok, so everyone knows what an email signature is right? For those that don't, its the text at the bottom of every email we receive from business's that has the senders name, position, phone, fax, email, etc (company contact details). In my experience, most company's don't take this very seriously and quite often if you receive emails from different people at the same company, their emails signatures will have a completely different look and are branded differently. Then there are email signatures that look like, well......not professional!
Saturday, 22 September 2012 03:39

3 ways to create Impulse Buys on your website

Published in Inspire Media Blog
Digital marketing allows for more ways to offer impulse buy opportunities Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products? For digital magazine publishers and other content producers, it can be difficult to create impulse buying opportunities. For those with physical print products, the main hope is an impulse buy of a magazine issue. Most of these scenarios dictate new audience members or one-time buyers – not subscribers.
Friday, 21 September 2012 12:28

Must know statistics on Email Marketing

Published in Inspire Media Blog
Statistics dictate the need for certain changes to email marketing strategies. Mobile email marketing is getting more important to consumer marketers. More users are looking at email content on their mobile devices and expect proper optimization on their devices. The benefit of designing for mobile is that a percentage of users are already making purchases through their devices. As more trust grows within this industry, it can be expected that the number of consumers will grow.
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