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Published in Inspire Media Blog
In the following chart, we look at trends in offline marketing, and how these channels may still be effective for lead generation. Top business were asked: How do you feel the importance of OFFLINE lead generation has changed over the last three to five years?
Published in Inspire Media Blog
How the internet has changed since 2002. The infographic below from Bestedsites shows the remarkable changes of the web over the past decade.
Published in Inspire Media Blog
I come across this phenomenon quite regularly. There seems to be this assumption that if you build a website and set it live online, then all you have to do is sit back in your chair and wait until the phone starts ringing and the money starts poring in. Things just don't work this way!
Published in Inspire Media Blog
So what does this mean? For every sales lead or contact info that you find and qualify, IE: the company name, company phone number, directors name, directors direct phone number, fax number, web address, email address, etc. The information that you gather and qualify is worth $15 or more for each contact. You might say that $15 isn't much, but lets look at the following example:
Published in Inspire Media Blog
The days where cold calling and risk taking is over. Customers trust what they see and read in their own time, it allows them to make their own decision (which is always the correct one) This is why a digital strategy is one of the most important elements to sales in the current climate.

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