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Published in Inspire Media Blog
Most people are aware of Google Analytics and all the great statistics and analytics that it produces. Some people will also be aware that if you use mass/bulk email marking campaign software's like MailChimp, that you can get a similar set of statistical reports.
Published in Inspire Media Blog
Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep.
Published in Inspire Media Blog
In the following chart, we look at trends in offline marketing, and how these channels may still be effective for lead generation. Top business were asked: How do you feel the importance of OFFLINE lead generation has changed over the last three to five years?
Published in Inspire Media Blog
Over the weekend, Melbourne hosted the annual Problogger conference, a gathering of around 300 bloggers who met to swap tips and network.
Published in Inspire Media Blog
How the internet has changed since 2002. The infographic below from Bestedsites shows the remarkable changes of the web over the past decade.
Published in Inspire Media Blog
I come across this phenomenon quite regularly. There seems to be this assumption that if you build a website and set it live online, then all you have to do is sit back in your chair and wait until the phone starts ringing and the money starts poring in. Things just don't work this way!
Published in Inspire Media Blog
Today's post topic will be the most critical article for everyone who reads my blog. Today we will discuss how the best and most successful companies are generating new sales leads for their business. This blog post is important because it will show you how your business should be generating your sales leads for your company and illustrates the major solutions that we provide here at Inspire Media.
Thursday, 27 September 2012 13:11

Seriously...Email Signatures

Published in Inspire Media Blog
Ok, so everyone knows what an email signature is right? For those that don't, its the text at the bottom of every email we receive from business's that has the senders name, position, phone, fax, email, etc (company contact details). In my experience, most company's don't take this very seriously and quite often if you receive emails from different people at the same company, their emails signatures will have a completely different look and are branded differently. Then there are email signatures that look like, well......not professional!
Wednesday, 26 September 2012 09:44

First steps to success!

Published in Inspire Media Blog
In my last discussion I very briefly discussed how the digital age is changing the face of sales and how this is critical to your companies strategy to increase sales performance and the importance of the "online image" of your company.
Saturday, 22 September 2012 03:39

3 ways to create Impulse Buys on your website

Published in Inspire Media Blog
Digital marketing allows for more ways to offer impulse buy opportunities Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products? For digital magazine publishers and other content producers, it can be difficult to create impulse buying opportunities. For those with physical print products, the main hope is an impulse buy of a magazine issue. Most of these scenarios dictate new audience members or one-time buyers – not subscribers.
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