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Published in Inspire Media Blog
Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep.
Published in Inspire Media Blog
In the following chart, we look at trends in offline marketing, and how these channels may still be effective for lead generation. Top business were asked: How do you feel the importance of OFFLINE lead generation has changed over the last three to five years?
Published in Inspire Media Blog
How the internet has changed since 2002. The infographic below from Bestedsites shows the remarkable changes of the web over the past decade.
Published in Inspire Media Blog
Australians prefer to engage with brands via email far more than any other medium, according to the Digital Down Under report from Exact Target. While social media continues to hog the spotlight, email marketing continues to deliver the results.
Published in Inspire Media Blog
Exact Target’s recent 2012 Channel Preference Survey reveals some interesting facts about what actually works in online marketing. The results are sure to upset the “shiny ball” crowd who love playing with the latest new technology, but the fact is that email is far and away the best online marketing tool you can use.
Published in Inspire Media Blog
Today's post topic will be the most critical article for everyone who reads my blog. Today we will discuss how the best and most successful companies are generating new sales leads for their business. This blog post is important because it will show you how your business should be generating your sales leads for your company and illustrates the major solutions that we provide here at Inspire Media.
Friday, 21 September 2012 12:28

Must know statistics on Email Marketing

Published in Inspire Media Blog
Statistics dictate the need for certain changes to email marketing strategies. Mobile email marketing is getting more important to consumer marketers. More users are looking at email content on their mobile devices and expect proper optimization on their devices. The benefit of designing for mobile is that a percentage of users are already making purchases through their devices. As more trust grows within this industry, it can be expected that the number of consumers will grow.
Published in Inspire Media Blog
The chart below shows the results of research conducted as a survey to thousands of CEO's. The question that was asked: What areas will you see as most important or least important for you to spend your marketing dollars on in 2012. What the chart illustrates to me is that the old way of sales and marketing is declining. If you wanted to market your product, the old way to do things would be the bottom 3 results on the chart below: Telemarketing, direct mail, and trade shows.
Published in Inspire Media Blog
Social networking has grown from something the geeks of this world played with from the basement of their parents house, to an imperative part of every business's 'marketing mix'. The image below updates us all on the latest statistics and trends that social media has brought to our day to day business operations. Some examples or these statistics:

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