Friday, 19 October 2012 08:37

What top business believe the importance of offline lead generation is within our digital world

Written by

In the following chart, we look at trends in offline marketing, and how these channels may still be effective for lead generation.

Top business were asked: How do you feel the importance of OFFLINE lead generation has changed over the last three to five years?

The declining importance of OFFLINE lead generation over the last three to five years

While nearly half of respondents believe the importance of offline tactics has declined over the last three to five years, one-third still believes the importance of these tactics has increased.

How do offline channels fit into your marketing mix?

When we posed these findings50% of respondents believe the importance of offline tactics has declined over the last three to five years to Bob Kemper, Director of Sciences, MECLABS, he said, "Conventional marketing wisdom is that the Internet has been - and will continue for some time to be - the fastest-rising channel, in importance, for effectively conveying marketing messages to customers and prospects.”

However, 51% of surveyed marketers saw an increase or no change in the importance of offline tactics. Where does your company fall within the above chart? Have you moved more of your lead generation online, or have venerable tactics remained integral to your efforts?

Are some companies purposely "bucking the online trend?”

Kemper also wondered if there is a discernible industry - or group of industries with a common set of characteristics - that are consciously moving away from the latest technologies, and increasing their focus on offline channels.

He said, "Perhaps, these respondents found new ways to use offline channels to drive traffic to their websites - increasing performance of offline channels without decreasing the importance of online lead capture.”

Or, is this trend simply related to budgetary concerns and a lack of financial allocation for online lead generation? How have you maintained your offline tactics to drive leads to your online channels? Has it been successful for your company?

What are your other thoughts on this data? Share your own analysis with Inspire Media below in our comments.

Need help with your lead generation? Contact us

We'd love to hear from you

If you’re ready to discuss your website requirements then we’d love to hear from you. We can be reached via our
contact page or on:
08 7324 5411

Blog Calendar

« August 2022 »
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31        

Learn more about Inspire Media today!

Find out why we love what we do, and why our aim is to inspire you.

Print Advertising Opportunities

Print + Digital Inspire Media Digital = Success


Print Advertising with Inspire Media

Through a dedicated and experienced team with over 30 years of combined experience in the publishing, media, and digital industry's... Inspire Media will help you to reach your target market. Our team have a proven track record in helping media publishers, associations, and peak authorities turn their media into a efficient and streamlined marketing platform to reach their target markets.  With a proven print acumen we combine our extensive knowledge of the ever changing digital industry to offer you an impressive range of print + digital offerings.


Inspire Media was created from our genuine love for technology and how this is driving revolutionary changes in publishing, marketing, and media for business's across Australia and the world.

Why not contact Inspire Media so we can inspire your next campaign today More...



Phone: +61 8 7324 5411


Print Publications

Phone: +61 8 7324 5410

Join Mailing List